Aug 24, 2009
By Chua Hian Hou
A WRONGFUL website classification led to a Singapore Telecommunications (SingTel) advertisement appearing on a pornographic website last week.
This prompted a viewer, who called himself Disgusted, to post a screen capture of the advertisement for SingTel's inSing website on the Stomp (Straits Times Online Mobile Print) citizen journalism website.
Disgusted, who did not give his real name, slammed SingTel for what he called a "desperate publicity" act.
Following an investigation, SingTel said the ad appeared because a third-party online advertising company had 'wrongly classified the adult section of a website' as a site suitable for inSing advertisements.
The advertisements have since been removed and the third-party suspended from offering websites to SingTel for advertising, said a SingTel spokesman.
The spokesman added that SingTel's policy 'is to only run advertising on relevant, appropriate and family friendly websites.'
[So what was this person doing on an adult website?]
By Chua Hian Hou
A WRONGFUL website classification led to a Singapore Telecommunications (SingTel) advertisement appearing on a pornographic website last week.
This prompted a viewer, who called himself Disgusted, to post a screen capture of the advertisement for SingTel's inSing website on the Stomp (Straits Times Online Mobile Print) citizen journalism website.
Disgusted, who did not give his real name, slammed SingTel for what he called a "desperate publicity" act.
Following an investigation, SingTel said the ad appeared because a third-party online advertising company had 'wrongly classified the adult section of a website' as a site suitable for inSing advertisements.
The advertisements have since been removed and the third-party suspended from offering websites to SingTel for advertising, said a SingTel spokesman.
The spokesman added that SingTel's policy 'is to only run advertising on relevant, appropriate and family friendly websites.'
[So what was this person doing on an adult website?]
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